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Freeda: Clara Amechazurra Falagán (content director at Freeda España). 

Freeda is a digital media focused on female audiences. Its content, designed from the beginning to be consumed on the mobile phone, tries to promote women’s achievements, sisterhood and inspire their personal style. Freeda’s success is based on a combination of factors: creativity as the main one, constant innovation and the form in which they relate with their followers, millennials and centennials. They have a community with 3 million followers on social media in Spain.

Canal 180

Canal 180 is a TV channel completely dedicated to culture, arts and creativity. Following an artistic agenda in constant change, they broadcast innovative content created by a new generation of artists. Also they exclusively produce and commision projects from all over the world. Now, ten years after the beginning of their TV broadcasting, Canal 180 reinvents itself with an important collaboration with the international digital art platform The Wrong, resulting in an entirely new TV programming.

Playz: Irene Mahía (coordinadora de actualidade de Playz – RTVE)

Four years after its launch, Playz established itself as a benchmark channel for the new audience thanks to programs that talk about their problems, giving them their own voice, such as Gen Playz; and fiction that goes from entertainment to social reality that they have to face every day, for instance: “Grasa”, “Drama” or “Riders”. Furthermore, RTVE is currently working on the launching of RTVE Play platform, which will include lineal channel content and Playz’s ones, with quality original content for an adult audience who has turned away from TV.  

RTP: Rogério Gomes (project manager at RTP Lab)

Rádio y Televisão de Portugal (RTP), as a public service, tries to promote creativity and innovation. That is why, in a pioneering way, they created RTP Lab, which is an experimental and creative laboratory with new forms of content production, designed in a multiplatform logic. In this way, they opened a call for the entire public looking for fiction and humor content that uses new forms of narratives in an entirely digital environment.

Televisión de Galicia: José Pereira (CRTVG Business and Innovation director)
The current projects of CRTVG in digital transformation process focus, on the one hand, in the use of new Data Lake, that ingests information on more than 1.500 items daily and that allows us to make better informed decisions; and on the other hand, in the creation of two digital platforms (one of them about information, and the other one about entertainment) that improve users experience with Galician public media. They also continue with the strategy setted two years ago, reinforcing the formative role of CRTVG, with projects as Petisgo!, a specific interactive content platform created for youth, that will be available the first semester of 2022, and with already consolidated projects such as Dígochoeu!