Carballo
Interplay
XIII Edición

04 / 16 - 19 / 2026 

Schedule

Friday 25/04/25
12:00
Mercado de Carballo

The tweet, Oliveira, and his roots. The impact of Real Club Celta de Vigo’s communication on the feelings of Galician society.

In 2021, Radio Vigo’s Twitter account asked its followers which artist should compose Celta’s centenary anthem. The four options given were Iván Ferreiro, Siniestro Total, Carlos Núñez, and Eladio, but no one expected C. Tangana, an internationally renowned artist, to decide to volunteer.

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Two years later, the “Oliveira dos cen anos” is now part of the club’s history, attracting the attention of international media such as the New York Times, Billboard magazine, and The Guardian. The next step? “No puede ser más de aquí” (It Can’t Be More From Here) campaign, which revolves around Galician roots and identity and won the Paraugas and Mestre Mateo Awards; cultural activities with Galician artists before the match, such as Fillas de Cassandra and Abraham Cupeiro; film documentaries linked to the traditions of our land, such as “El Color del Carnaval”. Celta’s commitment to communication based on Galician roots and identity continues.

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