This creative activism workshop is an accelerator of activist projects, conducted by Marina García Canedo, creator and strategist at teta&teta and a reference in political communication and digital culture.

We will analyze how culture, media, and political discourse operate today in the age of endless scrolling, identifying when purposeful communication generates transformation and when it’s merely window dressing, greenwashing, pinkwashing, or performative activism.

We will explore how to design strategies that produce real conversation and movement, not just reach or content to whatever trend is on. This workshop invites us to become agents of change, capable of reading, thinking, and activating social issues beyond the aesthetics of purpose.

Because a world limited to selling products is, besides being worse, much more boring.